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MARKETING-CLOUD-CONSULTANT Dumps

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Vendor: Salesforce

Certifications: Salesforce Certifications

Exam Name: Salesforce Certified Marketing Cloud Consultant

Exam Code: MARKETING-CLOUD-CONSULTANT

Total Questions: 316 Q&As

Last Updated: Mar 13, 2025

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MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

Questions 1

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

A. Marketing Channel Manager Role

B. Regional or Local Administrator Role

C. Marketing Cloud Administrator Role

D. Email marketing manager role

Show Answer
Questions 2

Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

Show Answer
Questions 3

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

1.

A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

2.

A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

A. Lookup AMPscript function

B. LookupRows AMPscript function

C. Dynamic Content Block

D. Enhanced Dynamic Content Block

Show Answer
Questions 4

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.

What should be recommended?

A. Google Analytics 360

B. Data Studio

C. Einstein Engagement Scoring

D. Audience Studio

Show Answer
Questions 5

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to

determine if a single long code could be used for all markets.

What functionality would tie to additional long code Implementation?

A. Do they need to support UTF-8 characters in their SMS?

B. Do they need to support different From Names by country?

C. Do they need to have independent reporting on SMS sends by country?

D. Do they need to support inbound messages in each country?

Show Answer More Questions

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Salesforce MARKETING-CLOUD-CONSULTANT exam official information: Candidates should be able to set up and implement the tools in Salesforce Marketing Cloud effectively, providing solutions to execute both tactical and strategic email campaigns.