MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed?

Choose 3 answers

A. How will Marketing Cloud and the database sync up?

B. Will new users have an "Email ID"?

C. What will be used as Subscriber Key?

D. What publication lists will be used?

E. Will the company need a custom preference center?

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operates

B. Number of Sales Cloud sandboxes

C. If testing/development business unit($) is required

D. If data/content needs to be segregated between brands/geographies

E. Number of Marketing Cloud users.

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional IP address

B. An additional Sender Authentication Package

C. An additional private domain

D. Register the new domain in Setup > From Address Management

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A. An auto-generated text version will be sent with your HTML email.

B. A custom text version will be sent with your HTML email.

C. The email will avoid detecting by various SPAM filters.

D. Open and click activity are tracked in either version.

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

A. Data Filter

B. Template Based emails

C. Suppression List

D. Automation Studio

E. Triggered Send

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Which three statements are correct about Data Designer? Choose 3 answers

A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.

C. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.

D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

E. Each attribute group can contain multiple lists, and each list can include multiple attributes.

What is a correct statement about Send Log data?

Choose 3 answers

A. Can be accessed via Query activities.

B. Can be incorporated into standard reports.

C. Can be stored for a set period of time.

D. Can be added to a standard data view.

E. Can be included in measures and filters.

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy?

Choose 2 answers

A. Will customers be able to sign up for the loyalty program at the store?

B. Is the purpose of these emails for acquisition or retention or transactional?

C. Will multiple languages be used, with a "From Name" lookup table needed?

D. Will version values/meanings change, precluding reusable AMPscript?

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

1.

Shipping notices will be sent once a day.

2.

The shipping file will be placed on the FTP sometime after 4:00 p.m.

3.

The shipping data will be stored in the shipping Notice data extension.

4.

A field in the data extension will contain the shipping data.

5.

The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

A. Option A

B. Option B

C. Option C

D. Option D

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

A. Use the Organization-Wide Email address.

B. Use a custom Delivery Profile.

C. Use a custom Send Classification.

D. Use the Send From Record Owner option

A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

Northern Trail Outfitters (NTO) wants to implement a cross-channel automated marketing solution that provides real-time messaging on a customer by customer basis. They have limited resources to manage this on their own once the initial implementation has been completed. Which three details should be verified to properly guide a solution they can manage after the initial implementation? (Choose three.)

A. Does NTO have personnel to configure the (sub)domain for sending emails?

B. Is the necessary data currently stored in a centralized location?

C. Does NTO have people with Marketing Cloud skills and/or certifications within the team?

D. Does NTO need a declarative-only approach?

E. What size should the team responsible for the implementation after go-live be?

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.

What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles?

A. Publication list

B. Exclusion data extension

C. Auto-suppression list

D. Suppression list

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation? Choose 2 answers

A. Import Activity

B. Verification Activity

C. Data Extract Activity

D. Filter Activity