M2090-626 Online Practice Questions and Answers

A chief marketing officer (CMO) is having difficulty quantifying the success of his marketing campaigns. The most effective response to the CMO is:

A. IBM has been a leader in the Gartner Magic Quadrant for the past 7 years.

B. IBM has invested over $20 billion in Analytics over the past 5 years and just opened a new briefing center for Watson in New York.

C. IBM Cognos Business Intelligence and IBM SPSS can process over 5 million records per second, according to Lab tests.

D. Share an industry specific customer reference where IBM solved a similar issue.

An existing IBM Cognos Business Intelligence enterprise customer has expressed frustration with the time it takes for them to prepare, compile and update their quarterly financial reports for review at Board meetings. Which IBM product is most appropriate to try to up-sell to this customer?

A. IBM InfoSphereDataStage

B. IBM Cognos Disclosure Management

C. IBM Cognos TM1

D. IBM Cognos Insight

Which capabilities and strengths of IBM Cognos Business Intelligence are unmatched by its competitors?

A. Mobile, common architectural foundation, compatible with other analytic products.

B. Modeler, visualizations, and a common architectural foundation.

C. Right sized business intelligence provides a view into the past, present and future.

D. Enterprise planning, canned reports and original equipment manufacturing (OEM) capabilities out of the box.

Which business issue, mentioned by a C-level business manager, would IBM Cognos Business Intelligence be of value in solving?

A. The data extract, transfer and load (ETL) processes now in place take excessive time and processing power to complete each night.

B. New business intelligence solutions are difficult to integrate with existing systems.

C. We do not have the relevant data to make decisions on recruitment.

D. It is difficult to see into the overall performance of our company across the various departments.

Which scenario describes the MOST compelling buying event?

A. The customer is acquiring another company and adding headcount.

B. It is the beginning of the year and the customer has money to spend.

C. The customer's main competition is now using business intelligence solutions.

D. The customer has a renewal fast approaching and they'd like to wrap everything in and buy net new.

Which IBM Business Analytics product may use IBM Cognos Business Intelligence as a data source?

A. IBM Clarity

B. IBM Cognos Finance

C. IBM SPSS Modeler

D. IBM SPSS Statistics

An existing IBM Cognos Business Intelligence customer is complaining that their users are unhappy because their reports take too long to process. After further investigation, it is determined that some reports are in fact taking over 10 minutes to generate, while the same reports previously would run in under 30 seconds. What is the next best action with this customer?

A. Recommend they upgrade to the latest version of IBM Cognos Business Intelligence.

B. Suggest the customer call IBM Support.

C. Recommend conducting a Business Intelligence Health Check.

D. Suggest the customer schedule the reports be run in off peak hours.

Which question could a sales representative ask to uncover an opportunity to pitch IBM Cognos Business Intelligence?

A. Does your agriculture company have an information management data warehouse in place today?

B. Are you looking to understand patterns, identify risk and new opportunities to shape future success?

C. What are your biggest compensation management issues for your Sales department?

D. How are you looking to improve operations within the Office of Finance department?

In 2014 new user roles were added to IBM Cognos Business Intelligence. Identify the new roles.

A. Professional Author, Advanced Business Author, Enhanced Consumer. Administrator. Remote Recipient

B. Analytic Administrator, Analytic Author, Analytic User. Analytic Contributor. Forward Looking Analytics Architect

C. Analytic Administrator. Information Distribution. Analytic Explorer, Analytic User. Forward Looking Analytics Architect

D. Analytic Enterprise User, Analytic Performance Management User, Analytic Contributor, Forward Looking Analytics Architect. Analytic Enhanced Consumer

During an initial discovery call with an existing customer, they mention they are standardized on SAP across their organization. They are looking for a business intelligence reporting platform, and will likely default to Business Objects, because it is already "built in". Which is the next right step for the sales professional to take in this scenario?

A. Mark the opportunity as closed; the chance of winning the business is very low in this type of situation.

B. Share a SAP/IBM Cognos case study and discuss the integration options between the two products.

C. Direct the conversation to focus on IBM's predictive capabilities as this is a weakness of SAP.

D. Develop customer interest by introducing them to IBM's partnerships with Twitter and Apple.

Users would look at a business intelligence solution such as IBM Cognos when they want to:

A. Create manual reports using SAP Crystal Reports and Microsoft Excel spreadsheets.

B. Deploy a new enterprise resource planning (ERP) system that includes embedded solution for business intelligence.

C. Deploy an enterprise resource planning (ERP) system that does not include canned reports.

D. Analyze data for themselves to drive better, smarter business decisions.

The Vice President of IT for a healthcare consulting firm is trying to trying to modernize the way they distribute operational and sales reports internally. They currently own 20 licenses of IBM Cognos Impromptu 7. He is interested in a trade up to IBM Cognos Business Intelligence. The entitlements on their IBM Cognos Impromptu licenses expired last year.

What does the sales representative tell the client?

A. There is a trade up part number, which is discounted about 25% percent off the license price.

B. They cannot trade up since they have do not have an active entitlement.

C. It is an even swap, they just need to contact their business partner.

D. There is a trade up part number, which is discounted about 55% off the list price.

A typical reason organizations look to IBM Cognos Business Intelligence is:

A. The end user is using Business Objects to manually create reports.

B. It is a small, organized company with no enterprise resource planning (ERP).

C. One-to-many reports flow from the enterprise to business users.

D. Their enterprise resource planning (ERP) system currently provides standardized reporting.

While conducting prospecting activities, a sales representative is speaking to a chief customer officer at a software company about IBM Cognos Business Intelligence. Which question would be effective in uncovering business problems that IBM Cognos Business Intelligence could solve?

A. How does Accounting currently run reports?

B. Where is the data coming from and how do you report against it?

C. What business decisions are made on "intuition" or "gut feel" instead of data-driven analytics?

D. Who on your team uses reports and what information is important to them?

Which IBM Business Analytics product includes full IBM Business Intelligence to enable users with full self-service reporting and analysis?

A. IBM Cognos Performance Management TM1

B. IBM SPSS Statistics

C. IBM Cognos Controller

D. IBM Cognos Disclosure Management