Google ADWORDS-FUNDAMENTALS dumps - 100% Pass Guarantee!

How can advertisers using click-to-play video ads grab the attention of their viewers?

A. Use several lines of text on the opening image

B. Use a standard banner as the opening image.

C. Deliver key messages early in the video ad.

D. Use silent videos to focus attention on images.

A benefit of Google AdWords image ads is that they:

A. Allow advertisers to set budgets for each ad variation within an ad group.

B. Can appear next to related content on a website.

C. Can be targeted to both the Google Display Network and Search Network.

D. Are viewable on all mobile devices, regardless of country or carrier.

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.

B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

D. None of these options are correct.

How are negative keywords different from other keywords?

A. They can increase your costs

B. They can only be used for ads on the Display Network

C. They make your ad appear for search terms that you don't want

D. They prevent your ad from showing for search terms that you don't want

When building a keyword list for a Display Network campaign, you should do which of the following:

A. use aggressive targeting to identify new keywords

B. include keywords that are related to the websites your customers visit

C. only include exact match keywords

D. only use Keyword Planner to identify new keywords