ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

Which can be controlled at the ad-group level of an AdWords account?

A. Daily budget

B. Geographic targeting

C. Placements

D. End dates

To determine which ad language to target to a user, the AdWords system refers to that user's?

A. Google interface language setting

B. Internet Protocol (IP) address

C. Operating system language

D. Home country's language

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

A. Russian speakers in the Czech Republic.

B. English speakers in the United States.

C. Russian speakers in the Germany

D. English speakers in Russia

The main benefit of location targeting is that advertisers can

A. Choose to only target websites based in a specific region or territory.

B. Choose to target a specific Google domain.

C. Target any combination of countries, territories, and regions.

D. Adjust campaign targeting options regardless of their physical location.

Which is a best practice for optimizing a display ad campaign?

A. Create multiple display ads with different colors and font

B. Create new display ads that clash with the publisher's site for emphasis

C. Stick with the same template and let it run for at least three months

D. Blend the call to action into the rest of the image

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

A. Determine where on the Google Display Network the ads will run

B. Impact search results and cost-per-click (CPC) on the Google Display Network

C. Determine the target return on investment (ROI) for a given ad group

D. Impact the time of ads that the impacts are eligible to show

A key benefit of My Client Center (MCC) is that it allows:

A. Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts

B. Users to change language targeting settings across multiple AdWords accounts simultaneous

C. Management of multiple AdWords accounts from a single Google Account login.

D. Users to manage both AdWords accounts and non-Google search advertising campaigns

During campaign creation, advertisers can choose to place their ads on:

A. Specific placements within the Search and Display Networks.

B. The Placement and Display Networks.

C. The Search and Display Networks.

D. Specific placements within the Search Network.

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

A. Control keyword and ad text selection for paid ads.

B. Guarantee that the paid ads will appear on the first page of results.

C. Ensure their site is frequently evaluated by Google.

D. Control of the snippet found in the natural search listings.

Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

A. The newsletter sign-up page.

B. The page with books on vegetarian cooking.

C. The credit card details page.

D. A page listing gardening books offerings.

An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?

A. Conversion Optimizer

B. IP Address Exclusion Tool

C. Location targeting

D. Site and Category Exclusion Tool

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

A. The quality of your image.

B. The maximum CPC of the keyword that triggered an ad.

C. Your daily budget

D. The quality of your landing page.

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?

A. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.

B. By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.

C. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.

D. None of these options are correct

What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached. (Choose two.)

A. Higher bids generally result in more conversions at a higher average CPA.

B. Lower bids generally result in more conversions at a lower average CPA.

C. Lower bids generally result in fewer conversions at a lower average CPA.

D. Higher bids generally result in fewer conversions at a higher average CPA.

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

A. Traditional media generates exposure, but online advertising campaigns can guarantee sales.

B. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data.

C. Online advertising is always less expensive than traditional media.

D. Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount.