AD0-E452 Online Practice Questions and Answers

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels

Which recommendation should an architect make for Traits name taxonomy development?

A. Indicate the name of the segment using the Trait in segment development

B. Indicate the destination partner, signal, and name of source of data

C. Indicate the name of the segment using the Trait and the destination partner

D. Indicate the collection method, signal, and name of source of data

A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:

1.

Whether the user clicked the Homepage banner for the new product

2.

Whether the user viewed the Product Detail Page for the new product

3.

Whether the user added the new product to their cart

4.

Whether the user completed a purchase of the new product

These data points will be used to build segments for the following use cases:

1.

Re-target non-converters who showed interest in the product but did not convert

2.

Next page site personalization for users who abandoned their cart

3.

Instant suppression of recent converters

Which data collection method should the architect recommend?

A. DCS APIs

B. Customer Attributes

C. Server-Side Forwarding

D. Shared Audiences

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

A. Create a data source in AAM for Adobe Analytics

B. Disable the outbound Analytics Destination in AAM

C. Enable Adobe Analytics server-side forwarding

D. Implement the latest version of the AAM Data Integration Library (DIL)

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

A. Whether they need to stop targeting users when they fall out of the segment

B. Tag management solution such as Adobe Launch deployed on the web property

C. Acceptable latency between when site visitors qualify for the segment and are targeted

D. Use cases the company has purchased from the Audience Marketplace

E. Onboarding approach for CRM data and number of attributes onboarded

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

A. Personal Electronics – Tablets – Cross-Sell Prospects

B. All Electronics – Membership Level – Platinum

C. Advertising – Ad Group 5 – Banner Ad Placement

D. Page Visitors – 30 Day Site Visitors – Product Pages

A travel company wants to serve a unique website experience on the first page when a Platinum Member

returns to the site.

The travel company does not have Adobe Analytics.

The travel company is not using Adobe Target.

The travel company is using a proprietary Site Personalization Platform.

AAM has a Cookie Based integration with the Site Personalization Platform.

The DIL code is located in the body.

The Site Personalization code is located in the header.

What should the architect recommend to enable this use case?

A. Place the Site Personalization code in the body and below the DIL code

B. Place the Site Personalization code and the DIL code in the footer

C. Place an AAM API call above the Site Personalization code and DIL code

D. Place an AAM API call in between the Site Personalization code and the DIL code

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

A. Suggest sharing audiences via Customer Data Feed

B. Suggest sharing audiences via Profiles and Audiences

C. Suggest sharing audiences via Server to Server type destination

D. Suggest sharing audiences via Cookie type destination

A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.

Which Profile Merge rule should the architect select to meet these requirements?

A. Current Authenticated + No Device

B. Last Authenticated + Current Device

C. Current Authenticated + Profile Link

D. No Authenticated + Adobe Co-op

A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.

The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

Which traits should be used to meet these requirements?

A. resort_stays > 5 AND memebership_level=platinum

B. resort_stays > 2 OR visited_hotel_page= true

C. business_stays > 3 OR leisure_stays > 5

D. business_stays > 10 AND can_email_flag=false

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in the CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels

What should an architect recommend to meet these requirements?

A. Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search

B. Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB

C. Create a single folder and store all Traits together irrespective of the LOB for the ease of management

D. Create a separate folder for each trait so that each Trait is stored separately

An architect is using network debugger tools to verify that the Experience Cloud Visitor ID Service has been correctly deployed to a client's website. The architect wants to filter the network traffic to isolate the call from the Experience Cloud Visitor ID Service to request a visitor ID for this standard implementation.

Which filter should the architect apply?

A. dpm

B. event

C. dest

D. b/ss

A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.

Which onboarding approach should the architect recommend?

A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding

B. Onboard Google Analytics data into Adobe Audience Manager using CSV files

C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL

D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.

The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.

The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:

EventTime Device Realized Traits Realized Segments All Traits All Segments MCDevice Container ID IP Data Type

The trends report shows a zero user count for all reports since last week.

What should be confirmed to resolve this issue?

A. The Realized Segments data has been received from Audience Manager.

B. The Container ID is always present in the CDF log received from Audience Manager.

C. The IP Data Type is disabled in the CDF log received from Audience Manager.

D. The device is present in the CDF log received from Audience Manager.

Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?

A. The trait rule should be savings= = "yes".

B. API calls do not allow the use of _ as a character in the trait name.

C. Onboarded traits cannot be created through an API tool.

D. The trait rule should be "savings"="yes".

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?

A. ftp_dpm_20195_901035_201810171215.csv.1.gz

B. ftp_dpm_201810171215.overwrite.1.gz

C. ftp_dpm_32456_201810171215.overwrite.1.gz

D. ftp_dpm_20195_901035_201810171215.overwrite