Printable PDFAdobe AD0-E406 dumps - 100% Pass Guarantee!
Vendor: Adobe
Certifications: Adobe Certifications
Exam Name: Adobe Target Business Practitioner Expert
Exam Code: AD0-E406
Total Questions: 68 Q&As ( View Details)
Last Updated: Mar 19, 2025
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AD0-E406 Q&A's Detail
| Exam Code: | AD0-E406 |
| Total Questions: | 68 |
| Single & Multiple Choice | 66 |
| Hotspot | 2 |
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AD0-E406 Online Practice Questions and Answers
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
A. Edit the CSS style sheet of the site to add a new class for the headline.
B. Navigate to the Modifications panel and delete the unrequired Actions.
C. Select the headline. Edit > Text/HTML and change the text color.
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
A. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
B. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
C. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement. Based on this scenario, what is the most appropriate optimization goal for this test?
A. Bounce rate
B. Video views per visit
C. Site registration rate
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
A. Template Rules
B. Experience Versions
C. Enhanced Composer
Which two options describe the purpose of any secondary success metric? (Choose two.)
A. Give additional understanding to interpret gains/losses of primary success metric.
B. These metrics are only used to measure time on site and primary metrics.
C. These metrics are only used to evaluate which audiences best respond to experiences.
D. Ensure that primary success metric gain is not at the cost of secondary metrics.
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Adobe AD0-E406 exam official information: 2+ years’ experience with optimization platforms, including Adobe Target. Hands-on experience with Adobe Target. 2+ years’ experience leading/contributing to optimization programs. An understanding of basics of Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)
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