AD0-E406 Online Practice Questions and Answers

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

A. The audience requirement cannot be met using pre-built audiences in Adobe Target.

B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

C. Visitor data collected before the Target Activity runs are required for audience targeting.

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

A. When configuring the activity, the team selected the do not record data' setting.

B. The user does not have Editor access and therefore cannot view reports.

C. The incorrect environment (host group) is selected by default.

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data. Which activity type should an Adobe Target Business Practitioner recommend using?

A. Automated Personalization

B. Experience Targeting

C. An A/B test using auto-allocate

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy- tool browser extension to check the execution of the Adobe Target pixel.

B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

A. Visitors. Visits. Activity Impressions

B. Visitors. Visits, Page Views

C. Visitors. Visits. Hits

What is one characteristic of strong success metrics?

A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B. They must be relevant to many use cases across the optimization program.

C. They must take into account the specific business objectives of each test.

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

A. Website

B. Email

C. Internet of Things devices

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.

C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.