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Correct Answer: ABC

There are three different ways you can primarily share your campaigns with the Campaign Planner:

Send an email that includes the major details of the Plan and links to it.

Send a shareable link to the Plan.

Export a CSV of the Versions of your Plan.

Correct Answer: A

Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective. If you were to rank all ads from the least to the most direct response, it would rank as following: Brand Awareness Guaranteed Impressions Reach and Frequency Brand Awareness Direct Response Post Engagement Video Views Messages Website Clicks Website Conversions Mobile App Installs and Engagement In-Store with Offline Events Tracking Facebook pixel, SDK, and Offline Conversions

Correct Answer: B

10-Second Video Views The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. How It's Calculated The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length. CPVC - Cost per video completion Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.

Correct Answer: BE

You receive a month-long IO from a client for a new campaign with a $10,000 budget.

To manage this:

Create a new campaign (or duplicate an existing one).

Set a campaign spending limit of $10,000.

Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.

Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to

be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth

pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want $10,000

to be spent over the course of the month.

The IO is increased to $15,000.

To manage this:

Edit the campaign spending limit for the existing campaign to $15,000.

Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend

$15,000 over the course of the month, starting from the original start date of these ad sets.

The IO is decreased to $9,000.

To manage this:

Edit the campaign spending limit for the existing campaign to $9,000.

Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new

limit.

In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to

$9,000.

Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent

over the course of the month, starting from the original start date of these ad sets.

The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget

of $20,000.

You have two options for setting a new campaign spending limit here:

Option 1: Start a new campaign

Create a new campaign (or duplicate existing one).

Set the campaign spending limit for the new campaign to $20,000.

Ensure end date for the ad sets in new campaign align with end date of the new IO.

Option 2: Continue working on an existing campaign

Raise the campaign spending limit on the existing campaign to $30,000.

Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the

limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

Correct Answer: ABCD

Here is the list of events you should install on the website:

Purchase Event

Lead

View Content

AddToCart

The website has a three-step checkout-process:

People adding smartwatch to cart => Facebook pixel event "AddToCart."

People go to checkout page => Facebook pixel event "Lead."

People finalize purchase => Facebook pixel event "Purchase." You also need to "ViewContent" event on

the company's blog in order to better track interaction with specific blog content.