410-101 Online Practice Questions and Answers
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend? Choose only ONE best answer.
A. $12,500
B. $10,000
C. $11,500
You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.
A. The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B. There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
C. The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
D. The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Choose ALL answers that apply.
A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
B. You should set up a 1 day after view and 7 days after a click attribution window.
C. You should set up a 1 day after a click attribution window.
D. You should set up a 1 day after a view and 1 day after a click attribution window.
What are some advantages for Facebook Pixel?
Choose ALL answers that apply.
A. Track cross-device conversions.
B. Show to the right people, at the right moment, on the right devices.
C. Build Core Audiences based on website visitors.
D. Build audiences based on users who have installed your app.
E. Unlock additional advertising tools within Facebook.
F. Evaluate your ROAS.
Your were hired to run campaigns for an e-commerce store that has +100 products on their website.
You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting
the products while users view them.
What can you do to fix this issue?
Select two that apply.
A. You need to associate the client's website pixel with the product catalog in the Ad Account.
B. You need to associate the client's website pixel with the product catalog in the Business Manager.
C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D. You need to create a new pixel and re-upload the product catalog.
E. You should run remarketing campaigns without the Facebook pixel.
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign: You have two images running within same ad set with high CTR You've set up Facebook, Instagram, and Messenger as your placement You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
Select the two best options.
A. Change the optimization to daily unique reach.
B. Include Audience Network as additional placement
C. Add three new images into the ad set
D. Change optimization from standard delivery to accelerated delivery.
E. Change the campaign objective to engagement.
What are all the different campaign objectives that you can use a target bid for?
Choose ALL answers that apply.
A. Traffic
B. Lead Generation
C. Messages
D. Store Visits
E. App Installs
F. Page Likes
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
Select two that apply.
A. You create a new Facebook pixel on your Business Manager
B. You add your Community Manager as Analyst to your client's Ad Account.
C. You add your Community Manager as Admin to your client's Business Manager
D. Your community manager should have access to all the tools since he is an analyst in your client's add account.
E. You need to assign the ad account to your client's pixel.
F. You need to make sure your community manager has the correct access level on your client's ad account.
When should you migrate a Fan Page into Business Manager?
Select 3 that apply.
A. Your business has a marketing team
B. You use a vendor.
C. You need to keep your business assets secure
D. You want to control your Fan Page through your personal Facebook account
What reporting tools can you use to customize your reporting data within Facebook Ads Manager? Select three that apply.
A. Search
B. Placement
C. Date Range
D. Breakdown
E. Reports
F. Ad Sets
What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.
A. Use algorithms to determine credit for each touchpoint in the user flow.
B. Credits one touchpoint according to a specific rule.
C. You select where along the path you want to assign credit for the conversion.
D. Are cookie based model that is more effective in measuring your marketing campaigns.
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
A. Link Clicks
B. Outbound links
C. Phone call sales conversion
D. Mobile app installs
E. POS purchase conversion
F. Third party (Google) link click
What are some benefits of MTA?
Choose ALL answers that apply.
A. Helps you understand cross-device path to conversion.
B. Can analyze and compare publishers and campaign performance
C. Shows that the last touch model has no limits
D. Shows that attribution window is always tied to a last touch model
E. Gives credit to multiple impressions and clicks on the path to conversion.
What are three metrics that video can have a huge impact on brands?
Choose ALL answers that apply.
A. Ad Recall
B. Brand Awareness
C. Cost Per Click
D. Purchase Consideration
What other insights from your client's customer base should you be looking for, before you create a core/ saved audience from this dataset?
Choose ALL answers that apply.
A. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B. You should see who from that customer base is also connected to your client's fan page.
C. You should go into location and see where current customers are really from.
D. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
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