PEGACPMC74V1 Online Practice Questions and Answers

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

A. Use an Update Status shape, specifying the field from the offer to store.

B. Use a send shape on the offer flow, and select the "Write To DB" check box.

C. Use a Capture Response shape on the offer flow, specifying the offer.

D. Use the Update File shape, specifying the template used.

The Filter component is used to filter ________________________.

A. propositions

B. attributes

C. adaptive models

D. customers

A customer's propensity to accept a proposition increases when ______________________.

A. the proposition was rejected by similar customers

B. similar propositions were accepted by the customer

C. the proposition was accepted by similar customers

D. similar propositions were rejected by the customer

The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?

A. Contact Policy B

B. Contact Policy D

C. Contact Policy A

D. Contact Policy C

What is a proposition in Pega Customer Decision HubTM?

A. Treatment

B. Offers for sales, cross sell, and retention

C. Customer facing action

D. Any kind of offer

In the context of real-time containers, how do you control what happens when a customer clicks on the offer?

A. By configuring the click through connector in an offer flow

B. By defining a real-time event

C. By specifying the click through URL

D. By specifying the call to action

In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m. and the request is raised at 3:00 p.m., then ______________.

A. the request is captured in the interaction history

B. an offer expired message is displayed

C. the request is stored for later processing

D. the request is ignored

In a real time container, if the Click through behavior is set to Capture click through only, then the ____________.

A. click through URL is not returned

B. offer flow is not initiated

C. channel only records the click through

D. click through is not recorded in the interaction history