How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using the form's completion actions.
B. Send using a segmentation rule.
C. Send using an engagement program.
D. Use a dynamic list to use as a recipient list on an email send.
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
A. The prospect activities will show that the form was successfully completed.
B. The prospect will be added to the list.
C. The prospect activities will show that the custom redirect was clicked.
D. The prospect will be tagged.
E. The newly converted prospect will NOT be affected because it was their first submission.
When should an automation rule be used instead of a segmentation rule?
A. To perform the action to only apply once for prospects that match the rule.
B. To perform the action to be based on criteria.
C. To have the action retroactively apply to prospects that match the rule.
D. To perform the action to apply continuously for prospects that match the rule.
How does an Administrator grant a Pardot employee access to their account?
A. By calling Pardot Support.
B. By emailing Pardot Support.
C. By contacting Pardot Success Specialist
D. By hovering over the person icon and selecting Grant Account Access.
An engagement program is using a dynamic list. A prospect was matching the rules of the list and completed Steps 1 through 3 of the engagement program. The prospect then was removed from the dynamic list because they no longer matched the rules.
If the prospect is added back to the dynamic list, what can an Administrator expect to happen?
A. The prospect will continue on the engagement program to Step 3.
B. The prospect will begin the engagement program again on Step 1.
C. The prospect will be added to a suppression list used by the engagement program.
D. The prospect will continue on the engagement program to Step 4.
Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)
A. Video Pages
B. Linked Instagram Pages
C. Company Pages
D. Personal Pages
What is the process to add a prospect who visits a pricing page to a list?
A. Create a page action
B. Create a segmentation rule
C. Use a Tag
D. Create an automation rule
Which Pardot asset would an Administrator create in order to collect the information form prospects who are interested in being for an upcoming product launch?
A. Engagement program with product launch details.
B. Email template with a form embedded into the HTML.
C. Landing page without a form.
D. Landing page with a form.
What behavior should an Administrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?
A. All prospects in the engagement program will receive the email, even those who have already reached the end.
B. Only prospects in the engagement program who have NOT reached that step will receive the email.
C. All prospects in the engagement program who have NOT reached the end will receive the email.
D. A new email CANNOT be added to an engagement program.
What does scoring measure?
A. Personal information about a prospect
B. Time spent on website by a prospect
C. Activities performed by a prospect
D. Time spent on a website by a prospect and explicit information about the prospect
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a special campaign to track pricing page views.
B. Create a Page Action set to Tag prospects as having viewing it and add them to a list.
C. Create a Form with a Completion Action to send a pricing sheet.
D. Create a Dynamic List based on page view to segment automatically.
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A. A Salesforce field name
B. A dropdown list
C. A field ID
D. A text type field
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A. Landing page error
B. Unsubscribed from email
C. Assigned to a user
D. Webinar attended
E. Form submission
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
A. Create a new lead in Salesforce without an email address.
B. Add the prospect's first name and last name to a CSV file and import that into Pardot.
C. Take a picture of their business card and upload it into Pardot.
D. Have the prospect submit a form with their name and email address.
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
A. As many visitors that have engaged with the website from that company.
B. 1
C. 2
D. 3