PARDOT-CONSULTANT Online Practice Questions and Answers

How many Engagement Programs can run at one time?

A. Always 100

B. Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

C. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

D. Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Salesforce User Sync and Campaign Influence

C. Connected Campaigns and Engagement Studio

D. Campaign Influence and Marketing Data Sharing

"A user imported a CSV file of 100 prospects into Pardot to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated? Choose 2 answers

A. The Country field has validation enabled and the updated field values did not match existing values.

B. The user who performed the import is not the assigned user listed on the remaining prospects.

C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.

Which of the following statements is true?

A. For all prospects who have already matched, no new actions will be applied.

B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

With Pardot, what is the recommended way to measure the success of an email campaign?

A. Click Through rate

B. Email Complain Rate

C. HTML Open Rate

D. Spam complaints.

When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends.

B. Segment prospects with free email service providers for initial email sends.

C. Segment the best and most active contacts for initial email sends.

D. Segment cold prospects with a low score to reengage for initial email sends.

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule

B. Completion Action

C. Dynamic List

D. Automation Rule

LenoxSoft is considering moving from a shared IP address to a dedicated IP address. What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending a quarterly emails to 100,000 prospects

B. LenoxSoft's database growing by 500,000 prospects

C. LenoxSoft creating 20 new Engagement Programs

D. LenoxSoft sending more than 100,000 emails a month