MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Answers

What are the three ways segments are used in Interaction studio?

A. Set goals and filters

B. Targeting for campaigns

C. Creation related lists within salesforce CRM

D. Analytics, trends and engagement

E. Recommending products

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

How often is the Event Stream report refreshed?

A. Every Day

B. Every 15 Seconds

C. Every 30 Minutes

D. Every hour

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed

B. Conversion feed

C. Transaction feed

D. Catalog feed

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A. Similar Items

B. Trending

C. Collaborative Filtering

D. Co Browser

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

A. Immediately

B. Every 15 minutes

C. Hourly

D. Daily

How quickly does interaction studio synthesize and activate date to gauge and respond to

A. 30 Seconds

B. 30 milliseconds

C. 1 second

D. 1 minutes

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A. A/B testing

B. Rule based testing

C. Time based testing

D. Variation testing