MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center. What contributes to these unsubscribe reasons?

A. List Unsubscribe header

B. Profile Center Unsubscribe

C. Universal Unsubscribe

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing scenarios. Which feature should be used to easily segment the data extension?

A. FilterData Activity

B. Random Data Extension

C. SQL query activity

An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

A. Data Filters

B. Contact Builder

C. SQL Query Activity

D. Audience Builder

Northern Trail Outfitters (NTO) is going through IP address warming and would like to understand the metrics of the email sends on a domain level.

Which out-of-the-box report should NTO use to get this information to refine to its sending methods?

A. Email Performance by Domain

B. Recent Email Send Summary

C. Email Sends by User

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A. A User initiated Email

B. A Simple Send Email

C. A recurringSend Schedule via Guided Send

D. A Transactional Send Classification

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Manage Files in File Transfer.

B. Configure Field-Level Encryption in import file.

C. Specify character encoding in import file.

A customer requested Northern TrailOutfitters NOT record any clicks or opens performed by them. What should be configured to ensure compliance with this request?

A. Exclusion Script

B. DoNotTrack Attribute

C. Consent Management

Which feature cansegment on behavioral data?

A. Data Filter

B. Data Extension

C. Import Activity

D. Tracking