MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A. Bitly URL Shortener

B. Facebook ad manager

C. Login detail for each social media account

D. Google URL shortner

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

A. Selected SFTP folder

B. Original SFTP folder

C. Target Data Extension

D. Safehouse

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

A. CloudPagesURL AMPscript function

B. Web Analytics Connector

C. Link Wrapping

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers

A. Creating users and assigning roles which meet their job functions

B. Creating a SMS message and sending a mobile campaign

C. Classifying sends and defining parameters for email sends

D. Building the data structure used to store audience information

E. Importing data into contacts using the Data Loader

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Installed Packages

B. Data Management

C. Security Settings

D. Salesforce Integration

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?

A. Contact Builder > All Contacts > Email

B. Analytics Builder > Reports > Email Send Report

C. Email Studio > Email > Tracking > Sends

D. Studio > Email > Subscribers > All Subscribers

A Marketing Cloud admin wants to create an SFTP User for the first time.

Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

A. By default, the username is the MID for the current Marketing Cloud MID.

B. Minimum password length is 12 characters.

C. By default, the password will be the password of the logged-in user.

D. Once created, the user will need to be activated in order to use the SFTP.

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

A. Einstein STO

B. Engagement Split

C. Wait Until Date

D. Join

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.

Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers

A. Data Extension entry source

B. Journey re-entry settings

C. Run Once schedule type

D. Winner evaluation

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A. One -to -Many Relationship

B. Many -to -Many Relationship

C. One -to -One Relationship

D. Many -to -One Relationship

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

A. Measures

B. SQL Queries

C. Data Filters

D. Journey

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

A. Configure the business unit data retention setting to 12 months

B. Configure the Enterprise wide default retention to one year

C. Set inactive data to be automatically cleared after one year, but is recoverable

D. Apply a Row Based Retention to each data extension as it is created, set to 12 months

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B. Make sure the team has a date stamp to avoid duplication

C. Make sure the files placed on the correct subfolder within the SFTP

D. Use the exact file name used for the trigger in the Import File Activity

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

A. Status is changed to Active and the bounce count is unchanged

B. Status is changed to Held for 72 hours and the bounce count is set to Zero

C. Status remains as Bounced the bounce count is unchanged

D. Status is changed to Active and the bounce count is set to Zero

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Preference Center link and physical mailing address

B. Business name and a link to the business website

C. Business name and physical mailing address

D. Preference Center link and a link to the business website