M8010-241 Online Practice Questions and Answers

What is the value proposition of the Unica Leads product offering?

A. To deliver quality leads in a timely manner.

B. Tocreate new market channels through leads generation.

C. To offer new product offerings through channel marketing.

D. To sustain existing channels through demand generation.

What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?

A. Transformation analytics

B. Open media performance

C. Channel performance

D. Web and digital analytics

How does Coremetrics interact with other products?

A. Coremetrics does not interact with other products.

B. Coremetrics uses IBM middleware SaaS products to interact with other products.

C. Coremetrics is a software service and can be called by other products.

D. Coremetrics supports communication with other products using a shared data source.

What is one of the business problems that the Unica Campaign EMM solution product addresses?

A. Displaying to the user all the connections in their enterprise systems.

B. Determining thetotal ROI and investment required for a campaign.

C. Determining, in real time, the right message to present in inbound marketing channels.

D. Displaying the total cost of ownership of a marketing campaign.

How is the IBM product ILOG used in the EMM solution?

A. It can be used as part of the selling phase of the EMM solution.

B. It can be used as part of the marketing phase of the EMM solution.

C. It can be used as part of the initial phase of the EMM solution.

D. It can be used as part of the fulfillment phase of the EMM solution.

What types of customers are using IBM Unica EMM products?

A. Automotive customers.

B. Online and bricks-and-mortar retail industry customers.

C. Oil and gas industry customers.

D. Heavy industrial customers.

What is one of the major industries that the EMM solution targets?

A. Oil and gas industry

B. Financial services industry

C. Aerospace industry

D. Automotive industry

Which IBM product bridges marketing and sellingfor the Coremetrics EMM product?

A. Sterling Commerce

B. WebSphere Commerce

C. Unica

D. ILOG

What is one of the target project areas for the executive in theCoremetrics Financial Services customer profile?

A. Improved process orientation

B. Improved security

C. Improved process visibility

D. Improved top-line performance

What activity is involved in the cross-session funnels step, in the progression of the Coremetrics life cycle?

A. View programmatic insights and time to reach trends to identify quickwins.

B. Target active visitors associated with any milestone.

C. Identify which milestones influence future milestones.

D. Invest in the marketing, content, and products that influence milestone advancement.

What will increase the volume of campaigns by 30x?

A. Media awareness

B. Serialization

C. Automation

D. Transformation

What percentage of the market use Web analytics?

A. Over 90%

B. Over 75%

C. Under 40%

D. Under 60%

Which role is part of the executive role, for the target audience, for the Coremetrics product?

A. VP Finance

B. CMO

C. VP Engineering

D. CFO

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

Who are the decision makers for using the CoremetricsEMM product?

A. Practitioners

B. Board of Directors

C. Executives

D. Users