GOOGLE-ANALYTICS Online Practice Questions and Answers

Which campaigns require you to add manual tags to destination URLs for tracking?

A. AdWords and email campaigns

B. Email campaigns

C. AdWords campaigns

D. None of the above

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

A. Data Import

B. The Measurement Protocol

C. Browser cookies

D. The Networking Protocol

Filters let you include, exclude, or modify the data you collect in a view.

A. False

B. True

Which of these can you NOT share using The Solutions Gallery?

A. Segments

B. Custom reports

C. Custom Dimensions

D. Goals

Which data table display compares report metrics to the website average?

A. Percentage

B. Performance

C. Comparison

D. Pivot

You can only apply a Custom Dimension to data that was collected after you created the dimension.

A. False

B. True

By default, which of these is NOT considered a “medium” in Google Analytics?

A. organic

B. cpc

C. referral

D. google

Which of these represents the hierarchical structure of a Google Analytics account?

A. Account > View > Property

B. Account > Property > View

C. Property > Account > View

D. View > Account > Property

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

A. False

B. True

Metrics cannot be paired with dimensions of the same scope.

A. True

B. False

By default, when does an Analytics session expire?

A. When a user opens another browser window

B. When a user is inactive on your website for more than 30 minutes

C. At noon every day

D. After 30 minutes, regardless of user activity on your website

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

A. Acquisition reports

B. Goals reports

C. Multi-Channel Funnel reports

D. Ecommerce reports

Which reports require you to activate Advertising Features?

A. Demographics and Interests reports

B. Cohort Analysis reports

C. Geo reports

D. Real-time reports

What type of data does Google Analytics prohibit you from collecting?

A. Product SKU(s)

B. Purchase amount

C. Billing city

D. Personally identifiable information

Which report helps you understand which kinds of mobile devices were used to visit your website?

A. Mobile > Devices report

B. All Traffic > Source/Medium report

C. Site Content > Landing Page report

D. Technology > Network report