EEB-101 Online Practice Questions and Answers

A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

A. Data Extract Activity Interaction

B. Import Subscriber Wizard

C. Import Activity Interaction

D. Manual Data Filter Refresh

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship

that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.

What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the email address stored on the All Subscribers List.

C. The email will be sent to the field marked as the Primary Key.

D. The email will be sent to the Subscriber Key on the All Subscribers List.

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion Script

B. Suppression List

C. Domain Exclusion List

D. Exclusion List

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.

What tool is an option for this scenario?

A. Contact Builder

B. Automation Studio

C. Send Flow

D. Content Builder

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A. Check the "Is Sendable" option

B. Set the column representing the Subscriber Key as a Primary Key

C. Set the Email address column as a Primary Key

D. Relate the Email address to the Suscriber Key

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech"

How can this process be automated?

A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

D. Add the Pref1-Tech Data Filter to an Automation

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 5 business days

B. 30 calendar days

C. 10 business days

D. 24 hours

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Use Query Activities

B. Use Drag and Drop Segmentation to create data filters

C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Which send process can use Sender Profiles? (Choose 3)

A. Simple Automated Sends

B. Guided Sends

C. User-Initiated Sends

D. Test Sends

E. Triggered Sends

What is an Automation Studio activity? (Choose 3)

A. Wait Activity

B. Send Email

C. Triggered Send

D. Transfer File Activity

E. A/B Test Send Activity

What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A. Welcome Series Playbook

B. Birthday Email Playbook

C. Customer Anniversary Email Playbook

D. Marketing Playbook

If you have less than 50,000 subscribers your test distribution should be what percent.

A. 15%

B. 10%

C. 5%

D. 20%

How can a subscriber update their profile attributes?

A. By calling customer service

B. By accessing the profile center

C. By emailing their sales representative

D. By unsubscribing from a list

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval. Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member. Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

A. Loyalty Member ID

B. Email Address

C. Loyalty Member Status

D. Full Name