CUSTOMER-DATA-PLATFORM Online Practice Questions and Answers

When can the data types be changed during ingestion?

A. After the DSO is created

B. Before DSO is created

C. Data type can never be changed

D. Data type can be changed at any time

Which two frequency options are available when ingesting Marketing Cloud Data Extensions?

A. 15 minutes

B. 24 hours

C. 60 minutes

D. 12 hours

In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage during the Identity Resolution process?

A. Unified Lead Objects

B. Unified Contact Point Objects

C. Unified Order Objects

D. Unified Product Objects

How can an administrator check segment publishing status?

A. Segments publish summary dashboard

B. Publish History related list in Activation Record

C. Segments publish history report

D. Publish History related list in Segment Record

What are the two benefits of Calculate Insights compared to Segment criteria?

A. It creates simple logic on row-based operations

B. It creates reusable contents

C. Marketer friendly drag and drop interface

D. It performs complex queries on multiple objects

What is customizable in Salesforce CDP canonical model?

A. Objects

B. Objects and Fields

C. Fields

D. Objects, Fields and relationships

What is the recommendation for activation when multiple data sources are brought into CDP?

A. Activate on Individual

B. Do not use Identity Resolution

C. Use Identity Resolution and activate on Unified Individual

D. Activate based on source identifiers

Which Interaction Studio features are updated by activation from CDP?

A. Engagement data

B. Event data

C. Profile attributes

D. Segments

How does an admin increase the consolidation rate for Identity Resolution?

A. More matching rules to broaden the search for matches

B. Merge all reconciliation rules to Source Sequence

C. (...) the number of matching rules

D. (...) the ignore Empty Value option

How many calculated insights can be created per tenant?

A. 5

B. 10

C. 50

D. 100

In addition to email, which three attributes are available on the interface of ....?

A. Social Handle

B. Government ID

C. First and Last Name

D. Phone Number

E. Address

Which feature determines the attribute value in the file when activating on the Unified Individual?

A. Einstein Activation

B. Reconciliation Rules

C. Data Stream Sequence

D. Random Selection

Which data model entity do you map the Name field from Salesforce CRM Contact object?

A. Account

B. Contact

C. Party Identifier

D. Individual

Which two types of data can be ingested from Interaction Studio using the connector?

A. Product Catalog

B. Behavioral Events

C. User Profile

D. Segment Membership

Which two files are activated to Cloud file storage to publish segment?

A. A file that contains security credential

B. A file that contains the segment defination

C. A file that contains the segment members with additional attributes

D. A file that contains calculated insights