ADWORDS-SEARCH Online Practice Questions and Answers

You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A. Managed account budgets must be approved by two parties before the ad will begin display.

B. Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

C. Managed account budgets cannot exceed $100 per day.

D. Managed account budgets can't start and end on the same day for more than three managed accounts.

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.

B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.

Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

A. Beth can pause and restart her ads whenever she likes.

B. Beth can use the ad scheduling tool to choose when her ads should appear.

C. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.

D. Google won't automatically adjust when the ads are displayed.

Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A. Site overlay report

B. Funnel visualization report

C. Top exit pages report

D. Top landing pages report

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A. Her image is probably in a .gif format; images must be in a .jpg format.

B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.

C. Her image is probably too big to be used in the Google search listing.

D. Her image ad will only appear in the Google Content Network, not in Google Search.

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

B. Google does not accept adult ads.

C. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

D. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

A. Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.

B. Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.

C. Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.

D. Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Relevancy

B. Inbound links

C. Clickthrough rate

D. The Landing page

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.

B. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.

C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.

D. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A. 35 characters

B. 70 characters

C. 25 characters

D. 100 characters

Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

A. Export Data (TXT)

B. Export Backup (AEA)

C. Export Summary (HTML)

D. Export Spreadsheet (CSV)

Fred is a consultant for several clients for their Google AdWords online campaigns. One of the client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A. The client's ads will stop serving within 30 minutes

B. The client won't have access to the account.

C. Fred won't have access to the account.

D. Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis-spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?

A. If the ad is approved, it will be given a Non-Family status.

B. It will not be approved; Google doesn't accept ads for beer.

C. The ad will be approved as Google does accept ads for beer, but not hard alcohol and lique ur.

D. It will not be approved until Ryan digitally signs proof of his age to advertise beer on Googl e.

How many accounts can be edited using Google AdWords Editor at a time?

A. 5

B. 1

C. 2

D. 4

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A. Yes, Nancy can do this through Google AdWords' Demographic bidding.

B. No, Google AdWords can automatically change the bids, but only for seven-day increments .

C. Yes, Nancy can do this through Google AdWords' Ad scheduling.

D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.