AD0-E559 Online Practice Questions and Answers

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

A. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

B. No, the campaign will only process web form fill out leads but not leads from a list import.

C. No, the campaign will process only existing leads but not new leads.

Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

A. Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

B. No. The campaign will fire If a person fills out a form or clicks a link In an email.

C. No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

A. Salesforce

B. Zoho

C. Microsoft Dynamics

D. Freshworks CRM (Formerly Freshsales)

A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce. What would the smart list section of their data management smart campaign look like?

A. Option A

B. Option B

C. Option C

A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?

A. The person activity Is filtered.

B. The activity log was exported by an API and is now empty

C. The lead is anonymous.

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?

A. Ask the marketing team to provide the characteristics they think should be included.

B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ?library.

Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

Which option would be done in this scenario?

A. Request a custom Duplicate Key from Support

B. Set communication limits in the Admin.

C. Marketers disable their program communication limits.

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

A. So she can alert the Sales Owner of the registrant about their interest.

B. So she can use It as a choice with the Thank You Page in Form Settings

C. So she can use it in a Smart Campaign to follow-up the registration.