During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Define strategies, implement; monitor and adjust; listen and analyze

B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C. Implement, monitor and adjust, listen and analyze.

D. Implement, monitor and adjust.

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference

What would be the best strategy to attract the largest number of customers to the signing?

A. Share videos of previous signings on YouTube.

B. Schedule an event on Facebook.

C. Update their biographies on Linkedin

D. Post images from the novels to Pinterest

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A. Social analysis

B. Performance management

C. Decision science

D. Data exploration

Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

A. Implementation and measurement

B. Planning

C. Development

D. Preparation

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It creates a social character that is engaging the community.

B. So that followers from one platform will automatically become followers on another platform.

C. So that others can manage the accounts when someone leaves.

D. It improves brand recognition.

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

A. Transivity

B. Structural equivalence

C. Reciprocity

D. Centrality

A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

A. Banner advertising

B. Organic advertising

C. Paid advertising

D. Viral advertising

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

A. Post responses to the messages, explaining the problem and when it will be resolved.

B. Remove all postings from their message board and publicly deny the error on the popular social media sites.

C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

A. Contract with a reality television producer to create a short run series for cable broadcast.

B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C. the format of the speeches to a question and answer panel with four to five participant

D. Record the speech and post it on the company's Web site with a text transcript.

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

A. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

A. Return on engagement

B. Follower sentiment

C. Customer loyalty

D. Return on investment

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

A. Competitors may recruit employees who are vocal about the company through their personal social media usage

B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C. Personal social media usage can have a negative impact on the company's reputation.

D. Personal social media usage would not provide transparency.

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content

Which of the following is a best practice for using curated content ethically?

A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

B. Create a new title, links to the original sources and add personal editorial comments

C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.

D. Use the images and full text from the longest article, add personal editorial comments and create a new title.