You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job?
A. The ability to communicate clearly with the team that created the site
B. An understanding of the scripting language and database type used on the site
C. An understanding of the language and culture of the audience you want to reach
D. An understanding of the importance of the just-in-time (JIT) process to the company
A retail business that advertises and markets using traditional print materials has decided to expand its marketing reach and increase revenue by developing an online catalog. Which of the following is the primary objective?
A. Personalizing the site
B. Creating an effective selling tool
C. Creating a visually attractive catalog
D. Converting the existing print catalog into HTML
What is the result of an e-commerce HTTP server that processes the input queue at a rate equal to or greater than that of incoming requests?
A. A bottleneck occurs.
B. Network bandwidth decreases.
C. The server performs adequately.
D. The site visitor experiences a delay.
Which of the following terms describes a level of a supply chain?
A. Tier
B. Unit
C. Block
D. Group
Which of the following describes a Sharable Content Object Reference Model (SCORM) manifest?
A. An XHTML document that is SCORM-conformant
B. An XML document that describes a Sharable Content Object (SCO)
C. A relational database that contains Sharable Content Object (SCO) information
D. A style sheet that gives structure to the page containing a Sharable Content Object (SCO)
Which of the following describes a referrer program?
A. One site pays another site for the traffic it sends; traffic is directed in one direction.
B. One site pays several sites for traffic it sends; traffic is generated in multiple directions.
C. A third party verifies referrals from one site to another site as traffic flows from one to the other.
D. Referrals occur only after a company pays a commission for them; traffic is directed in one direction.
Increasing the ability of a Web server to support a greater workload by increasing the resources on the server (for example, memory, processor speed, number of processors) is known as: A. sizin g up
B. clustering.
C. scaling up.
D. scaling out.
Which of the following statements about PayPal is accurate?
A. PayPal does not offer currency conversion for international customers.
B. Your customers will be directed away from your site for payment processing.
C. PayPal does not allow your customers to use major credit cards for purchases.
D. Payment processing uses weak encryption standards and is vulnerable to fraud.
Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?
A. SSL
B. SET
C. HTTP
D. S-HTTP
You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?
A. Ease of use
B. Backup ability
C. Database compatibility
D. Secure transaction processing
Which of the following statements about banner exchange networks is accurate?
A. They are effective only in a B2B environment.
B. They are effective only in a B2C environment.
C. They are most effective in non-profit environments.
D. They are effective in both B2B and B2C environments.
Which of the following is most essential when setting a marketing goal for an e- commerce site?
A. The site must complement the company's direction.
B. The site must conform to the latest technical standards.
C. The site must support efforts to improve customer service.
D. The site must conform to the latest accessibility standards.
Which of the following can help customers complete purchases more quickly?
A. A well-planned site hierarchy
B. Detailed descriptions of products
C. Product testimonials from other customers
D. An RSS feed directing customers to a site blog
Which of the following is true of high-level offline storefronts?
A. They require the greatest amount of expertise to use properly.
B. They use only proprietary encryption and data-formatting standards.
C. They require the site to be taken offline whenever a change is made.
D. They are not designed to support business-to-business (B2B) needs.
Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?
A. Hire a marketing team.
B. Target new customers.
C. Obtain customer referrals.
D. Contact an advertising agency.